SEO Company for Attorneys

Getting to the first page of Google can grow your company exponentially, so choosing the right partner is paramount to your success. You found us, so we can help your (future) clients find you.

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SEO for Lawyers to Aid in Reaching the First Page

It’s not ideal – you have to dig through countless pages to even see a trace of your site online, and in some cases, you still can’t find it without searching your exact business name or URL. Most of your competitors are outranking you for every keyword or phrase, even if they hardly do that type of work.
So, why is your site not ranking? The short, polite answer is your attorney SEO could use some help. The productive answer is that one or more of these key factors are either missing or are optimized incorrectly:


The right keywords increase qualified leads and help lawyers establish themselves as an authority.

Bad or Duplicate Content

Google loves content, especially helpful content. If you aren’t providing value your website won’t rank.

Lacks Backlinks

Acquiring high-quality backlinks is crucial for establishing credibility and authority in the eyes of Google.

Site is Not Mobile First

Mobile-first optimization is essential for SEO because it aligns with user preferences & satisfies indexing criteria.

Technical SEO Errors

The technical aspects of your website improve crawlability, indexability, speed, mobile-friendliness, and more.

No Content

Your site won’t rank as search engines don’t know what the page is about and users can’t find information.

Non-Friendly CMS Platform

Certain platforms may not offer sufficient customization options or flexibility to optimize content for search engines.

Has Bad Backlinks

Spammy links can lead users to irrelevant or low-quality content, resulting in a poor user experience.

On-Page SEO Elements

Optimizing individual web pages improves their relevance, visibility, and ranking in the SERPs.

Penalized by Google

When a website is penalized by Google, it may be removed or significantly downgraded in SERPs.

Why is SEO for Law Firms Important?

Based on findings from the National Law Review, a staggering 96% of individuals seeking legal advice turn to online searches. 62% of potential clients use non-branded terms/phrases when searching for legal services, and generally potential clients only contact one firm prior to making a final decision. Moreover, when potential clients start their quest to find a local law firm, Google is their primary resource. Hence, the significance of attorney SEO and optimizing lawyer websites with dynamic SEO strategies.

Higher Rankings + More Leads = Better Bottom Line

The higher law firms and attorneys rank on search engine results pages (SERPs), the greater influx of visitors they can expect. Given that most individuals tend to reach out to just one law firm, it’s imperative to ensure your visible when they’re in search mode. “Well, people can still find me on the second page, right?” Wrong. Only 2-3 percent of individuals venture beyond the first page of Google. Furthermore, the likelihood of clicking through to a site once they reach the second page dwindles to less than one percent, at just 0.78 percent.

According to the Numbers

More than half of all users searching on Google, click one of the first three organic results. As a law firm, prioritizing SEO and your website’s ranking is paramount. Your competitors, especially those excelling in SEO marketing for law firms, certainly recognize its importance and are continually working on it.

Law Firm SEO Services

Our SEO company for attorneys provides SEO services aiming to improve the online visibility and search engine rankings of law firms and individual attorneys. Here are some key aspects of SEO services tailored for the legal industry.

Local Optimization

Local SEO is important for lawyers because it helps target a specific audience of potential clients in their local area, stand out against competitors, increase visibility in local search results and map packs.

Technical Optimization

Technical SEO optimization is important for lawyers because it improves the back-end elements, ultimately leading to better search engine rankings and increased visibility for their websites.

Content Optimization

Content optimization is important for attorney SEO because it increases relevance, targets specific keywords, facilitates internal linking, and increases the chances of being featured in featured snippets.

Link Building

Building links improves authority and trust, increases visibility and traffic, generates referral traffic, contributes to brand building, and provides a competitive advantage in search engine rankings.

Client Case Study


Organic Traffic Increase


Website Leads


Google Business Calls

Unlocking Google’s Ranking Factors


Your website’s content, including practice area pages, blogs, resources, images, and videos, serves as the cornerstone of information delivery to potential clients. High-quality, engaging content is pivotal for achieving high rankings on Google’s search engine result pages (SERPs). Addressing users’ keyword searches and queries is imperative.

Link Building

Backlinks, which occur when other websites link to your content, serve as a vote of confidence in your content’s trustworthiness and authority. Acquiring high-quality backlinks is crucial for establishing credibility and authority in the eyes of Google.

Technical SEO

Optimizing your website’s technical aspects, such as header tags, title tags, alt text for images, internal and external links, URL structure, and site architecture, enhances its visibility to search engines. A well-structured site not only improves overall rankings but also facilitates better crawling and indexing by Google.

User Experience

User experience encompasses various aspects, including site navigation, visual appeal, and responsiveness, that collectively influence how visitors interact with your website. Google considers factors such as Core Web Vitals, mobile-friendliness, HTTPS security, and avoidance of intrusive interstitials when evaluating UX. Learn more about these below.

Core Web Vitals

This refers to a suite of performance metrics crucial for assessing your website’s operational efficiency. These metrics primarily gauge the speed at which your site loads and becomes interactive for users. Key tools for measuring your website’s performance include:

Largest Contentful Paint (LCP)

This metric evaluates your website’s loading performance, aiming for LCP to occur within 2.5 seconds of page loading for an optimal user experience.

First Input Delay (FID)

FID measures your website’s interactivity, with an ideal FID being less than 100 milliseconds, as recommended by Google.

Cumulative Layout Shift (CLS)

CLS assesses the visual stability of your site, with a target CLS score of less than 0.1 according to Google.

Mobile-Friendly Design

Given the prevalence of mobile browsing, ensuring your website’s compatibility and functionality across various screen sizes is imperative. Utilize Google’s Mobile-Friendly Test to verify your page’s effectiveness for mobile users.

HTTPS Security

Secure your website by ensuring it is served over HTTPS, enhancing its overall security and trustworthiness. 

Intrusive Interstitials

Accessibility is paramount, and intrusive interstitials can impede user experience by obstructing content visibility. Minimize these overlays and dialogs to enhance user satisfaction and improve SEO ranking. 

If you Need an SEO Company for Your Attorney Website Reach out Today!

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