CBD + Botanicals
T-V
T-V is a CBD oil company that combines CBD with adaptogens. They are known for high-quality ingredients, using herbal remedies, and being a leading sustainable CBD company.
Project Details
Audience Analytics
Utilize channel data for user intent
eCommerce SEO
Focus on technical and on & off-page SEO
Goals
The client wanted to rank in the number one position for a keyword directly related to their business (among others). They wanted to increase the click through rate of said keyword, increase organic traffic to thier website, and ultimately, increase online sales through the website.
Challenges
T-V was being outranked by an online CBD marketplace who they actually sell their products to. Our client believed this competitor was stealing sales that could be theirs.
*During the first month of our six-month contract, this keyword was generating our client a 38.5% CTR.
I think this online marketplace is stealing sales that should be mine.
Results
Through an aggressive SEO strategy during our six-month contract (that was renewed for another six months) our client regained the number one position for their target keyword and started ranking two additional product pages at the 2nd and 3rd positions on the first page of Google.
#1
Google Ranking
- Our client won back their #1 position in four months.
+78%
Click Through Rate
- We increased the initial keyword CTR of 38.5% to over 78%!
+91%
Organic Traffic
- We increased their organic traffic by +91% in six months.
+125%
Sales
- Most importantly, sales on the website increased 125% immediately after taking over the #1 spot.
From the client
Great service and they never have to be pushed to get things done. They’re always on top of everything and execute wherever needed without me ever having to ask. When you have a business to run, you hope that the people you pay are actually taking things off of your plate but unfortunately, that’s not always the case. I know I can count on Downwind Digital to do what’s expected and when something unexpected comes up and I do reach out, they are always on top of it – no questions asked.