Online Candle Company
GL Candles
In 2010, three friends started a candle company because they saw an opportunity to create and spread clean light while contributing to positive change in the world.
Project Details
Audience Analytics
Utilize channel data to identify pain points
eCommerce SEO
Focus on the full spectrum of SEO services
Content Marketing
Create and publish SEO-optimized evergreen content
Goals
The client wanted to expand their B2B business model and start selling more candles directly to consumers (B2C). They wanted a stronger online presence, more organic traffic, and to increase online sales through the website.
Challenges
They weren’t sure what areas to focus on to improve their online presence. They have strong competition from brands like Yankee, homesick, and more. Their website was in the process of being updated but they didn’t have an SEO migration strategy.
Results
Through an aggressive SEO strategy and utilizing blog posts to generate more organic traffic and sales, our client saw increases across the board in total ranking keywords, page one keywords, search console clicks/impressions, organic traffic, and revenue.
+116%
Organic Traffic
- Our client saw a 116% increase in organic traffic YoY.
+117%
Organic Revenue
- We increased the revenue from organic search by over 117% YoY.
+114%
Total Orders
- We increased the number of total orders by 114% YoY.
+140%
ROI
- We generated a 140% ROI during the 9 months together (during a pandemic)!
From the client
We hired Downwind Digital to work on SEO for our candle company’s e-commerce website. Jay and Noelle were such a pleasure to work with. SEO is a foreign language to me and they did their best to help make it easy to understand. We hired them on a month to month basis because we weren’t sure what we were getting into and how long it would take to see results. Things started to really click at the 3-4 month mark and the results just kept getting better and better as the months rolled on. By the end of our time working together (nine months total) we were so very pleasantly surprised with the results. We calculated a 140% ROI! That’s outstanding! I highly recommend them if you want to increase traffic to your website and ultimately your sales. They did a fantastic job.